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Automotive Aftermarket Seminar
Friday, September 29, 2006
1:00 p.m. - 6:00 p.m.
Sandy Beattie, U.S. Enforcement Manager, Oakley, Inc.
Stuart Gosswein, Director of Federal Government Affairs, SEMA
Robert Roby, Partner, Knobbe Martens Olson & Bear
Beverly Shin, International Enforcement Manager, Oakley, Inc.
Richard Tilley, Legal Counsel, Yamaha Motor Company, U.S.A.
Michael Trenholm, Partner, Knobbe Martens Olson & Bear
Lynda Zadra-Symes, Partner, Knobbe Martens Olson & Bear
Session #1
Knowing Your Rights: You Can’t Enforce What You Don’t Have
Before you can target the people copying your products, you need to have something to enforce against them. What are the forms of intellectual property protection available to your company? What is patentable? What trademarks does your company have? What can a copyright protect? In general, what legal protections are available to you and how can use them to your advantage?
Session #2Knockoffs and Counterfeits: The Problem and Solutions
This is where the rubber meets the road. A panel of experts will share their insight and personal experiences as to how you can help your company limit counterfeits and knockoffs through protection and enforcement of your company’s intellectual property rights. Hear about the activities of those working on the front lines for Oakley and Yamaha in addressing counterfeit products. SEMA will participate, and will share what activities are taking place in Washington D.C. to help fight counterfeiting operations.
Session #3
Use Your Company’s IP to Enforce Your Rights Against Copyists
To have an impact in the marketplace and to be taken seriously by would-be counterfeiters, you must proactively enforce your intellectual property rights. Learn what steps you can take prior to litigation to let your competitors know that you are serious about enforcing your rights. Also learn when and how to bring counterfeiters to justice if your warnings are not heeded.